ShoeStix As Seen On Shark Tank are an Antimicrobial Deodorizer That Removes Odors Bacteria and Moisture From All Kinds of Shoes Cleats Boots Dance Shoes and other Stinky Sports Equipment. In the presence of moisture the stix will inhibit 99.9% of odor causing bacteria on the product surface for a 10 year period and are completely non-toxic and chemical free. Simply reaplce the inserts every season to keep absorbing moisture and to keep your gear smelling fresh. Our stix do not mask the smell they work hard to neutralize it! Simply put the stix in after use and leave them. Easy as Stix in..Stink out!